Applied Marketing Analytics is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness.
High-quality Articles and Case Studies
Guided by its expert Editorial Board, each quarterly 100-page issue publishes detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research. High-quality articles and case studies demonstrate how major brands are collecting, interpreting and analysing marketing data across the full-range of digital and non-digital channels. Learn how to measure the effectiveness of your marketing initiatives more accurately and how to identify gaps in your marketing analytics program and what metrics support sound marketing decision making – and add to the bottom line.
Applied Marketing Analytics does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field.
Applied Marketing Analytics has been accepted for inclusion in the abstract and citation database, Scopus.
Applied Marketing Analytics is listed in Cabells’ Directories of Publishing Opportunities.
